Every Realtor needs to know someone who can accessorize: a pictoral lesson
Accessorizing is an art form. It requires an understanding of color, composition and most of all association and I'm not talking about matching your shoes to your handbag. By association I'm mean relating objects that you place in a room, to the function of the room, to the inhabitants of the space, and to the esthetics of the viewer. Accessorizing when it's done well can be extremely personal, it can be thematic, whimsical, elegant, shocking and even profane. It can be all of the above and none of the above but what it always does is draw the eye through the space on a journey of discovery, like traveling to another world; a world you want to inhabit.

Above we have assembled Asian themed accessories to create interest in this family room. Our color palate consists of light greens, light blues, dark blues, ocher and maroon. All of these colors can be found in the Chinese cloissone box and dish in the right hand picture picture. The sofa is made of Bamboo and has an ochre tone, the horsetail set in vase intimates the look and natural color of Bamboo. The colors of the sofa pillows draw out the blues, maroons, and greens in the objects in the room.
Below are pictures of Chinese landscapes with ochre colored bamboo frames. The ochre colored soapstone figurine is of a Chinese family which subtly suggests the function of the space. The end effect is a cohesive thematic message that moves the observer through the space through repetition.
Photos by Kimo
Accessorizing allows the viewer to interact with the space. When you do that you are in fact living in the space not just looking at it. As a sellers agent you ultimately want your clients to see themselves inhabiting the properties you show them. Flat screen TV's make great accessories because most buyers watch TV and love the movies so the bigger the screen the better, to a point.
Personalized items of current residents do not make good accessories because they remind the viewer that this is someone else's home not their own. Using theme's or a particular style unites the space into a coherent unit. Coordinating colors pulls the eye through the space creating depth and this has a pleasing effect to the brain, so much so, that people will linger longer in a spaces where colors schemes of complimenting and matching color work harmoniously and flee spaces that are monochromatic and void of color. On the opposite side of the spectrum too much color can overwhelm the senses causing the viewer to see nothing but color so balance is of utmost importance.
More importantly, if you think accessorizing is not important or that anybody can do-it, think again. Take a look at professionally staged homes versus the do-it-yourself variety. Almost in all situations with few exceptions, the professionally staged homes are better received and receive better offers. That attention to detail can make that sale especially when the markets stale.
The devil and God are in the details...
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